Whitepaper tagged posts

Content Marketing – Why Worry About White Papers?

If you operate in the B2B marketplace, it is extremely likely that at some point you will have been asked to trade your email address in return for receiving a “white paper”. This magical document promises to explain why Cloud widgets help slash operating costs, increase efficiency and improve business profits (or something similar). But only if you sign up first. No email address, no white paper.

A collection of white papers in folders ready for use in content marketing

If you printed out all the white papers on the Internet, it would look a bit like this

White paper madness?

The white paper is at the forefront of a “new” revolution called content marketing. But really it boils down to a very old marketing premise – give the customer something for nothing, and have them join your marketing mailing list in the process.

The reason that white papers are so popular ...

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2012 – Our copywriting year in review – Part 1

January

2012 began relatively slowly here at Tech Write as we continued to provide ghostwriting services as part of our long-standing relationship with the team at Write My Site. Over the course of the next 31 days Tech Write created white label content on topics as diverse as:

2012 - Our year in review

Because a magnifying glass make analysis look so much more professional

  • Electronic invoicing and document interchange
  • Supply chain management
  • Hair loss
  • Car and household insurance

February

February marked the beginning of a new working relationship with ESP Recruitment– a specialist recruiter of skilled support staff for roles in schools...

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