Whitepaper tagged posts

Content Marketing – Why Worry About White Papers?

March 1, 2013, Posted in Content Marketing | No comments

If you operate in the B2B marketplace, it is extremely likely that at some point you will have been asked to trade your email address in return for receiving a “white paper”. This magical document promises to explain why Cloud widgets help slash operating costs, increase efficiency and improve business profits (or something similar). But only if you sign up first. No email address, no white paper.

A collection of white papers in folders ready for use in content marketing

If you printed out all the white papers on the Internet, it would look a bit like this

White paper madness?

The white paper is at the forefront of a “new” revolution called content marketing. But really it boils down to a very old marketing premise – give the customer something for nothing, and have them join your marketing mailing list in the process.

The reason that white papers are so popular ...

2012 – Our copywriting year in review – Part 1

January 3, 2013, Posted in Article Writing, Blogging, Copywriting, Press Releases, Social Media, Website Content | No comments

January

2012 began relatively slowly here at Tech Write as we continued to provide ghostwriting services as part of our long-standing relationship with the team at Write My Site. Over the course of the next 31 days Tech Write created white label content on topics as diverse as:

Because a magnifying glass make analysis look so much more professional

Electronic invoicing and document interchange
Supply chain management
Hair loss
Car and household insurance

February

February marked the beginning of a new working relationship with ESP Recruitment– a specialist recruiter of skilled support staff for roles in schools...

Ben delivers excellent service, great content, and timely delivery - with a wealth of experience in the IT sector.
—Jack Kerr – Content Marketing Executive – Claranet
One of the best technical copywriters out there
—Daria Smith – Senior SEO Executive – All Response Media
An ideal copywriter
—Lasse Lund – Content Marketing Executive – Falcon.io
Ben is an exceptional and skilled copywriter who possesses one proficiency that sets him above the rest: speed
—Lasse Lund – Content Marketing Executive – Falcon.io
Ben - you are my hero
—Matt Castle – Senior Editorial Manager – Claranet
Ben is a fantastic writer who managed to understand and absorb the nuances of our highly technical product in a short space of time
—Jan McQuillan – Head of Content & Distribution – Falcon.io
His knowledge of the social media marketing space is excellent, allowing him to bring his own expertise to each task and acting as a strong collaborator for the team.
—Jan McQuillan – Head of Content & Distribution – Falcon.io
It has been a pleasure to work with Ben and he is a valued member of our creative marketing team
—Dave Grimshaw – Corporate Marketing Executive – CDS
Working with Ben is easy and I would recommend him to anyone
—Jason Stockwell – Marketing Executive – Modern
Ben has and continues to go the extra mile in his research to ensure his facts are spot on.
—Dave Grimshaw – Corporate Marketing Executive – CDS
Ben constantly asks and takes on board feedback to make sure his tone is aligned with the business and is consistent
—Jason Stockwell – Marketing Executive – Modern
That’s 100% success at the submission copy stage!
—Tim Edwards – Head of Mobile – Clancy Docwra
We successfully got shortlisted for the WIA awards! Thanks again for your help.
—Tim Edwards – Head of Mobile – Clancy Docwra
OMG!!! This article is very powerful.
—Dave Grimshaw – Global Business Development Manager – CDS
Ben was open to feedback and always had a solution to anything we threw his way
—Liam Pickard – Marketing Manager – DTE
Ben took to heart the passion and approach that DTE applied to their client engagements and used this to help fashion some amazing stuff
—Liam Pickard – Marketing Manager – DTE
"It’s perfect, exactly what I was after!"
—Kasia Wiktorowicz – Marketing Executive – Green River Media
Ben constantly asks and takes on board feedback to make sure his tone is aligned with the business and is consistent.
—Jason Stockwell – Digital Marketing Assistance – Modern
Clear and accessible copy delivered on time and with no fuss
—Jessica Schramm – Editorial Manager – Tomorrow People
He’s flexible and responsive and an absolute pleasure to work with
—Jessica Schramm – Editorial Manager – Tomorrow People
Ben is very reliable and always very friendly to work with.
—Sarah Cullington, Editorial Manager, Tomorrow People
Ben is an incredibly versatile writer
—Sarah Cullington, Editorial Manager, Tomorrow People
I highly recommend him
—Lauren Rennet, Creative Director at Elastic Creative
Ben has the skills to turn many separate facts, supplied by many different people, into one consistent, accessible and compelling voice
—Lauren Rennet, Creative Director at Elastic Creative
Ben's writing style is concise, clear and technically savvy
—Seth Williams, Community Director at Firebox Training
I highly suggest his writing services if you are in any technical industry or beyond.
—Seth Williams, Community Director at Firebox Training
His technical writing is top class
—Rob Philbin, Owner, Philbin Media
"I wouldn't hesitate to recommend him or use him again for any copy requirements in the future."
—Lucy Aust, Account Manager, Miramar Communications
"Ben was very helpful, responsive and delivered the work on time as promised."
—Lucy Aust, Account Manager, Miramar Communications
"The articles are wonderful! Thank you so much for such a great effort!"
—Marianna Tsalidou, Marketing Planner, Nerv
He's hard-working, punctual and always a delight to work with, with a can-do attitude
—Lucy Busuttil, Editorial Manager at Tomorrow People
...extremely reliable and professional
—Emily Hill, CEO at Write My Site
I have no hesitation in recommending Ben such is the quality of his work
—Michael O’Brien, Marketing Manager at Celtrino
Ben delivers excellent service, great content and timely delivery
—Carl Corrigan, Head of Digital Strategy at Communigator
I would recommend Ben and I am looking forward to working with him again on the next project
—Stacey Barton, SEO Account Manager at iThink Media
He has proven each time to be an excellent writer who always delivers work on time and to specification.
—Laura Beynon, Managing Director at Dot to Dot Marketing
Ben has proven his worth time and time again and I will be using him for all my writing in the future.
—Paul Lakeman, Managing Director at Smart-Poster.co.uk
To say the client was impressed is an understatement.
—Trevor Porter, Managing Director at Evolved Communications
His extensive technology knowledge shines through when he writes for us.
—Lucy Busuttil, Editorial Manager at Tomorrow People
He's a great copywriter who would make a fantastic addition to any team.
—Lucy Busuttil, Editorial Manager at Tomorrow People
Ben is a skilled technical writer with a deep knowledge of his subject matter
—Emily Hill, CEO at Write My Site
What was most pleasing about our relationship was the punctual delivery of excellent copy
—Michael O’Brien, Marketing Director at Celtrino
He is a truly creative professional working to the highest professional standards and ethics.
—Carl Corrigan, Head of Digital Strategy at Communigator
Good to work with, fast and furious
—Clive Billing, Director at Diamond Geezer

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Whitepaper tagged posts

Content Marketing – Why Worry About White Papers?

White paper madness?

January

February

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