Whitepaper tagged posts

Content Marketing – Why Worry About White Papers?

March 1, 2013, Posted in Content Marketing | No comments

If you operate in the B2B marketplace, it is extremely likely that at some point you will have been asked to trade your email address in return for receiving a “white paper”. This magical document promises to explain why Cloud widgets help slash operating costs, increase efficiency and improve business profits (or something similar). But only if you sign up first. No email address, no white paper.

A collection of white papers in folders ready for use in content marketing

If you printed out all the white papers on the Internet, it would look a bit like this

White paper madness?

White papers sit at the heart of content marketing. By giving the customer something for nothing, you can convince them to join your marketing mailing list – and moving them into the first stage of your content marketing funnel.

The reason that white papers are so popular is because:

Your ...

2012 – Our copywriting year in review – Part 1

January 3, 2013, Posted in Article Writing, Blogging, Copywriting, Press Releases, Social Media, Website Content | No comments

January

2012 began relatively slowly here at Tech Write as we continued to provide ghostwriting services as part of our long-standing relationship with the team at Write My Site. Over the course of the next 31 days Tech Write created white label content on topics as diverse as:

Because a magnifying glass make analysis look so much more professional

Electronic invoicing and document interchange
Supply chain management
Hair loss
Car and household insurance

February

February marked the beginning of a new working relationship with ESP Recruitment– a specialist recruiter of skilled support staff for roles in schools...

I very much appreciate his effort and will be very happy to work on some more assets in the future
—Ekaterina Yaremenko – B2B Marketing Communications Group Manager – Kaspersky
Thank you for working so quickly – the speed is hugely appreciated.
—Jack Trickey – Account Manager – TBT Marketing
The client described the content as "awesome" and "very impressive"
—Matthew Taylor – Co-Founder – One Common Ground
He is quick to respond, thorough and communicative
—Victoria McIlhenny – Account Manager – Kastner
Ben - you are my hero
—Matt Castle – Senior Editorial Manager – Claranet
He is able to quickly understand very complex subjects and use copywriting skills and knowledge to produce excellent work
—Victoria McElhinney – Account Manager – Kastner
Working with Ben is more like having an extra team member on board, rather than an external copywriter.
—Alex Heshmaty – Director – Legal Words
Ben is a subject matter expert in the world ofB2B Tech and as such has proven his worth to my clients
—Sean Sharkey – Creative Director – Squaredot
Ben delivers excellent service, great content, and timely delivery - with a wealth of experience in the IT sector.
—Jack Kerr – Content Marketing Executive – Claranet
Ben is also very responsive, never misses a deadline and is easy to work with
—Sean Sharkey – Creative Director – Squaredot
Ben is an exceptional and skilled copywriter who possesses one proficiency that sets him above the rest: speed
—Lasse Lund – Content Marketing Executive – Falcon.io
One of the best technical copywriters out there
—Daria Smith – Senior SEO Executive – All Response Media
An ideal copywriter
—Lasse Lund – Content Marketing Executive – Falcon.io
Ben is a fantastic writer who managed to understand and absorb the nuances of our highly technical product in a short space of time
—Jan McQuillan – Head of Content & Distribution – Falcon.io
It has been a pleasure to work with Ben and he is a valued member of our creative marketing team
—Dave Grimshaw – Corporate Marketing Executive – CDS
His knowledge of the social media marketing space is excellent, allowing him to bring his own expertise to each task and acting as a strong collaborator for the team.
—Jan McQuillan – Head of Content & Distribution – Falcon.io
That’s 100% success at the submission copy stage!
—Tim Edwards – Head of Mobile – Clancy Docwra
Working with Ben is easy and I would recommend him to anyone
—Jason Stockwell – Marketing Executive – Modern
Ben has and continues to go the extra mile in his research to ensure his facts are spot on.
—Dave Grimshaw – Corporate Marketing Executive – CDS
Ben constantly asks and takes on board feedback to make sure his tone is aligned with the business and is consistent
—Jason Stockwell – Marketing Executive – Modern
We successfully got shortlisted for the WIA awards! Thanks again for your help.
—Tim Edwards – Head of Mobile – Clancy Docwra
OMG!!! This article is very powerful.
—Dave Grimshaw – Global Business Development Manager – CDS
Ben was open to feedback and always had a solution to anything we threw his way
—Liam Pickard – Marketing Manager – DTE
Ben constantly asks and takes on board feedback to make sure his tone is aligned with the business and is consistent.
—Jason Stockwell – Digital Marketing Assistance – Modern
Clear and accessible copy delivered on time and with no fuss
—Jessica Schramm – Editorial Manager – Tomorrow People
Ben took to heart the passion and approach that DTE applied to their client engagements and used this to help fashion some amazing stuff
—Liam Pickard – Marketing Manager – DTE
He’s flexible and responsive and an absolute pleasure to work with
—Jessica Schramm – Editorial Manager – Tomorrow People
Ben is very reliable and always very friendly to work with.
—Sarah Cullington, Editorial Manager, Tomorrow People
I highly recommend him
—Lauren Rennet, Creative Director at Elastic Creative
Ben is an incredibly versatile writer
—Sarah Cullington, Editorial Manager, Tomorrow People
Ben has the skills to turn many separate facts, supplied by many different people, into one consistent, accessible and compelling voice
—Lauren Rennet, Creative Director at Elastic Creative
His technical writing is top class
—Rob Philbin, Owner, Philbin Media
"Ben was very helpful, responsive and delivered the work on time as promised."
—Lucy Aust, Account Manager, Miramar Communications
...extremely reliable and professional
—Emily Hill, CEO at Write My Site
"I wouldn't hesitate to recommend him or use him again for any copy requirements in the future."
—Lucy Aust, Account Manager, Miramar Communications
"It’s perfect, exactly what I was after!"
—Kasia Wiktorowicz – Marketing Executive – Green River Media
"The articles are wonderful! Thank you so much for such a great effort!"
—Marianna Tsalidou, Marketing Planner, Nerv
He's hard-working, punctual and always a delight to work with, with a can-do attitude
—Lucy Busuttil, Editorial Manager at Tomorrow People
I have no hesitation in recommending Ben such is the quality of his work
—Michael O’Brien, Marketing Manager at Celtrino
I highly suggest his writing services if you are in any technical industry or beyond.
—Seth Williams, Community Director at Firebox Training
Ben's writing style is concise, clear and technically savvy
—Seth Williams, Community Director at Firebox Training
Ben delivers excellent service, great content and timely delivery
—Carl Corrigan, Head of Digital Strategy at Communigator
Ben is a skilled technical writer with a deep knowledge of his subject matter
—Emily Hill, CEO at Write My Site
His extensive technology knowledge shines through when he writes for us.
—Lucy Busuttil, Editorial Manager at Tomorrow People
To say the client was impressed is an understatement.
—Trevor Porter, Managing Director at Evolved Communications
He's a great copywriter who would make a fantastic addition to any team.
—Lucy Busuttil, Editorial Manager at Tomorrow People
He is a truly creative professional working to the highest professional standards and ethics.
—Carl Corrigan, Head of Digital Strategy at Communigator
What was most pleasing about our relationship was the punctual delivery of excellent copy
—Michael O’Brien, Marketing Director at Celtrino
He has proven each time to be an excellent writer who always delivers work on time and to specification.
—Laura Beynon, Managing Director at Dot to Dot Marketing
I would recommend Ben and I am looking forward to working with him again on the next project
—Stacey Barton, SEO Account Manager at iThink Media
Good to work with, fast and furious
—Clive Billing, Director at Diamond Geezer
Ben has proven his worth time and time again and I will be using him for all my writing in the future.
—Paul Lakeman, Managing Director at Smart-Poster.co.uk

Contact Ben Lloyd:

Portfolio

Copywriting blog

Whitepaper tagged posts

Content Marketing – Why Worry About White Papers?

White paper madness?

January

February

Proud member of the Professional Copywriters’ Network

Need a copywriter now?

Copywriting testimonials