2012 – Our copywriting year in review – Part 1

January

2012 began relatively slowly here at Tech Write as we continued to provide ghostwriting services as part of our long-standing relationship with the team at Write My Site. Over the course of the next 31 days Tech Write created white label content on topics as diverse as:

2012 - Our year in review

Because a magnifying glass make analysis look so much more professional

  • Electronic invoicing and document interchange
  • Supply chain management
  • Hair loss
  • Car and household insurance

February

February marked the beginning of a new working relationship with ESP Recruitment– a specialist recruiter of skilled support staff for roles in schools. As well as establishing new Twitter and Facebook pages for ESP, Tech Write also began writing content for their new blog designed to showcase the recruitment services offered and publicise upcoming events.

Tech Write also began work writing regular blog content for another Write My Site customer, this time a major household insurer looking to publicise their new smartphone app. Then there was a project to ghostwrite the content for a brand new cosmetic surgery comparison site followed by a number of articles relating to property investment!

March

The pattern of diverse projects continued throughout March as Tech Write were employed to write several hundred product descriptions for the gadget and gift website ParamountZone.

Write My Site also came up with some novel new projects. A copyediting project for a London-based SME IT Support Provider saw us re-writing the content for an entire website and assuming responsibility for another weekly blogging gig. We were also asked to write a quarterly newsletter for a property investment firm for distribution to their customers discussing the current state of the property market.

March ended with the writing and distribution of a press release to publicise the new In Arrivo! iPhone app for Italian developer Fabrizio Bartlomucci.

April

By now the the year was hotting up. In addition to regularly blogging for a number of Write My Site’s clients, Tech Write were then asked to prepare a major report on UK Planning Law reform for a property investment firm. We also landed another plum role writing regular articles for one of the UK’s largest credit card providers

And if that wasn’t impressive enough (for us anyway!) we were then asked to produce a series of short blog posts and LinkedIn discussion starters for one of the world’s leading vendors of database software and systems.

April was also the month in which we discovered the incredible iPad app from CloudOn at which point productivity exploded!

May

May felt slightly unusual in that for the first time in 2012 Tech Write were not approached by any new clients. That said, blogging continued apace for WriteMySite until we asked to:

  • Produce a special whitepaper for an Irish software company explaining why email was not the best medium for business document transfer
  • Triple our output for an IT service provider, copywriting content for their new US and SME-focused blogs

June

In June we:

As well as all our other regular monthly copywriting commitments!

Don’t forget to check back for Part 2 of our review of 2012 which will cover July to December.

If you have some specific website copywriting requirements in the meantime, drop us a line to see how Tech Write can help.

Written by Ben Lloyd


Ben Lloyd has worked in the IT industry since 1996, covering a number of roles from helpdesk support to network management and everything in between. Tech Write is built on this experience, offering outstanding technical copywriting services to agencies and clients across the world.

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