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Copywriting tip – What happens when the PPC budget runs out?

August 5, 2013, Posted in Content Marketing, Copywriting, SEO | No comments

By far the easiest way to get on the first page of Google is to pay for a sponsored results listing. Choose your keyword, set a budget and watch with delight as your website pops up at the top of matching searches. Amazing!

PPC search results are great. Until you run out of money.

Your site will continue to appear in the sponsored search results section at the top of the page and your account will be debited the pennies or pounds quoted for your chosen keyword. Until you hit your budget limit. When you run out of PPC funds, your sponsored links immediately disappear, which is a problem if your site does not have some great search engine optimised (SEO) content to rely on.

Great content is what helps your website climb up the Google rankings “organically” (your hard work is recognised by G...

Content Marketing – Why Worry About White Papers?

March 1, 2013, Posted in Content Marketing | No comments

If you operate in the B2B marketplace, it is extremely likely that at some point you will have been asked to trade your email address in return for receiving a “white paper”. This magical document promises to explain why Cloud widgets help slash operating costs, increase efficiency and improve business profits (or something similar). But only if you sign up first. No email address, no white paper.

A collection of white papers in folders ready for use in content marketing

If you printed out all the white papers on the Internet, it would look a bit like this

White paper madness?

White papers sit at the heart of content marketing. By giving the customer something for nothing, you can convince them to join your marketing mailing list – and moving them into the first stage of your content marketing funnel.

The reason that white papers are so popular is because:

Your ...

Copywriting tip – And the Oscar for Copywriting goes to…

February 25, 2013, Posted in Content Marketing, Copywriting | No comments

…

Actually they don’t award Oscars for copywriting (although the D&AD awards come close), so here’s my OSCAR rules of creating great web content instead.

Picture of an OSCAR, helping to demonstrate the OSCAR rules of copywriting

“I’d just like to thank my copywriter, my content marketing team, my branding consultants…”

O – One Theme

If you can keep your blog entry or article focused on a single theme, you make your reader’s job easier. People struggle to follow multiple threads, so limit yourself to a single theme throughout. That’s not to say you cannot raise multiple points, you just need to stay on topic.

S – Simple

According to research conducted by Jakob Nielsen a few years back, people actually only read 18% of the text on a web page...

Content Marketing, $1 Trillion and Your Business

February 7, 2013, Posted in Content Marketing, Copywriting, Website Content | No comments

A new report from eMarketer claims that global ecommerce sales have topped $1 trillion for the first time in 2012. Yes, $1 trillion. And that figure is set to rise again next year.

Stack of pound coins created through copywriting and content marketing

Using content marketing and copywriting you could start creating stacks of cash for your business

It is little surprise to find that US shoppers account for the majority of that sum. However Britain’s position in the league table is unexpected – second with $110 billion spent. Bad news for the high street perhaps, but great for those trying to leverage the power of the web for increased profit.

Which is why despite the popularity of online video, copywriting services are becoming ever more important...

What links International Education Week and Web Copywriting Services?

November 12, 2012, Posted in Article Writing, Blogging, Content Marketing, Copywriting, Website Content | No comments

International flags marking International Education Week

The internet makes your web content truly global

This year International Education Week is being held between the 12th and 19th November. But what does a celebration of international education and web copywriting services have in common?

The answer involves considering what your own website is trying to achieve. What are most people looking for when they surf the web? What are you looking for as you trawl websites? For some it will be entertainment but for most it will be information. Some will even be looking for entertaining information.

But when you read useful information, you are of course being educated in the process.

However, unlike International Education Week, the content on your website has to last longer than seven days...

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