Content Marketing – the returns that keep on coming

You will notice that we talk about web content and content marketing quite a bit on our blog. This is not just because web copywriting is what we do for a living, but because it is also vitally important for your business to thrive on the web. Why? Consider these benefits:

  • The more content your company publishes, the more chances there are that search engines will find your website.
  • The more attention your site gets from search engines, the more your search engine ranking will increase.
  • The higher the search engine rank, the more likely real people will visit and read your website.
  • The more people who visit your site, the more likely you are to make a sale.

Blah, blah, blah. You’ve heard it all before right? But consider this:

Picture of a boomerang made of money, a metaphor for a return on investment

What's cooler than a boomerang? A boomerang made of money.

  • A history of quality content establishes credibility for your brand.
  • Plenty of informative, authoritative articles proves your industry expertise.
  • People buy from experts.

But wait, there’s more!

However an investment in professional copywriting has the potential to generate a return on investment for many years after content is first published. Why? Because once posted, web content remains in forever in some form or other. This means an article you published five years ago could still generate traffic and business.

Unfortunately this becomes a double-edged sword. Early, poorly written content could reflect badly on your company image and these days, image plays a massive part in consumer confidence. Can you honestly rely on potential customers to take the time to figure out how your business has evolved and adapted in the intervening years? Or will they simply move on to your competitor’s website? Rather than run the risk of looking like a novice, why not outsource writing responsibilities to a professional?

Drop us a line if you want to know more about how Tech Write can transform your web content into something special. Something which will continue to generate a return for you long after publication.