If you realise that your website text isn’t up to scratch, but cannot afford the services of a professional copywriter, you have two choices: 1. Outsource (offshore) the job to someone willing to work for a couple of dollars...
Copywriters are a fiercely protective bunch. If you spend much time interacting with copywriters, or lurk in their social networks, you will quickly see that they define a clear difference between content writing and copywriting. And they are keen to...
News emerged yesterday of a glitch in Xerox photocopiers that sees some characters and numbers altered automatically by the machine. Tests reveal that the copiers in question can change a ‘6’ to an ‘8’ or ‘21.11’ to ‘14.13’ (among others),...
Whenever I start a copywriting project, there is always an overwhelming urge to get started immediately, throwing down the salient points in a nice ordered list. It is relatively easy to produce content for customers that they really like. Only, that’s...
By far the easiest way to get on the first page of Google is to pay for a sponsored results listing. Choose your keyword, set a budget and watch with delight as your website pops up at the top of...
Reports carried by the BBC suggest that the English language continues to invade foreign vocabularies. France has notably complained about the relish with which their population uses anglicisms in the past, but reports from Germany suggest that language of the...
Every few weeks some journalist or blogger writes a story about the evil of buzzwords, before going on to cite “genuine examples” from marketing collateral or an internal memo they have seen. Amidst the frenzy some businesses will release a...
In an official(ish) poll conducted by online dating site OK Cupid has discovered that using “netspeak” in introductory messages is a turn off to prospective partners. Particularly unattractive were shortened forms including: ur (your) r (are) u (you) ya (you?...
At some point in the past few weeks, Tech Write passed the three year mark. And I missed it. I’m not quite sure when it happened, but the reason I missed it was because I was hard at work on...
Some time ago (August 2012 if you want to be pedantic), we discussed the dangers of commissioning or writing fake product reviews for your brand. Although you might expect such tactics to be the preserve of wide-boys and dodgy start-ups,...
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