Normally I find the Money Saving Expert enewsletter to be a useful read, both from a personal and business perspective. Something in today’s edition however made my blood run cold. Tucked into a section headed “30 ways to earn...
Whatever you think about Margaret Thatcher and her legacy, one of the most memorable aspects of her political career was the incredible 1979 election poster for the Conservative party. Instantly recognisable, the “Labour isn’t working” poster and print campaign...
Wake up! Believe it or not, the 22nd-27th April is National Stop Snoring Week here in the UK. Although the event is intended to raise awareness about sleep apnoea and other sleep-related disorders, the web copywriter can also do their...
You already know that your company website is of critical importance as a lead generating and sales tool. You probably also know that most people find your website for the first time using a search engine. You may even know...
If you’ve ever visited a foreign website, Google Translate may have helped you understand the text. You will know from experience though that the translation is a little bit dodgy, with some odd grammar and words that don’t quite read...
On the way into work this morning, I passed a sign on the door of the cafeteria: “Kim is ill today so service may be a little slower than normal. Please bare with us ” Although I appreciate the warning, I...
A quick glance at Twitter sometime after 10pm on Thursday would have shown a lot of interest by people who had just finished watching BBC1’s shiny, new drama series “Mayday”. Over the course of five nights, viewers were treated to...
Yesterday I received a message via LinkedIn with the compelling subject line “Would you like more business?”. This simple, powerful opener had the desired effect – I clicked through to see what amazing insight I was being offered. Somewhat unsurprisingly,...
The 5th of March is the feast day of Saint Piran, patron saint of tin miners and (arguably) Cornwall itself. The founder of the Abbey of Lanpiran, Saint Piran is believed to have been of Irish descent and earned his...
A business website which does not generate leads or sales is a failure. Graphic design and marketing both play their part in increasing website effectiveness, but website copy is just as important. Unfortunately, businesses often choose the cheapest copywriting service...
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