The Internet has been abuzz over the past 48 hours with chat relating to a change in the way Klout measures social influence. For many people it’s a big deal, while others appear completely unfazed. So should you be concerned?
Do you use social media?
If the answer is no, then you can forget all about Klout. Without a Twitter, Facebook or Google+ account it is impossible to obtain a Klout score.
Should I focus on improving my Klout score?
If you are a business, absolutely not! Your core focus should be providing the very best products and services to customers, rather than chasing down a rather arbitrary guide on how popular you are. Make the use of social media another channel by which you interact with clients, resolving their issues and educating them...Read More