There is a commonly-held belief that copywriters simply write marketing materials because they cannot get their novels published. Unfortunately this view is not only untrue, but it also devalues the valuable work of copywriters too.
B2B Marketing found that content marketing now accounts for 31% of total marketing budget, and continues to increase year-on-year. As such, businesses clearly place a value on copywriting even if the intelligentsia do not.
The old cliché “There is a novel inside everyone” may or may not be true...Read More