If you are determined to get a new website up and running quickly with minimum outlay, figuring out what to actually write can be a major headache. If your business has been established for more than a few months however, you may already have many of the bare bones required to get started.
How so? Chances are that in the past you have developed written information to describe your business, its products and services, for the explicit purpose of informing potential customers. This can take the form of:
- Existing sales brochures
- Print advertisements
- Quotes and tender documents
- Email responses to customer queries
- Written responses to customer queries
- Customer feedback including quote-worthy testimonials
By hunting through the information you have written once already, you will have not only the starting for many of the pages for your website, but also plenty of content with which to fill it.
Unfortunately recycling existing material will usually only be enough to get you started. The modern Internet demands new content on a regular basis to ensure your website (and therefore your business) remains relevant. You can draw inspiration from what has been written previously, but never duplicated; copied content will cost you valuable visitors through diminished search engine rankings.
If, on the other hand you (a) have no existing content on which to draw or (b) neither the time nor skills required to get your website content written, you should investigate the services of a professional writer to get started. Using a web content writer (such as Tech Write!) you can not only get initial content written, but also secure their services to provide regularly updated articles, such as blog posts, for your shiny new website. And being well used to tight deadlines, a professional writer can also get you your content completed on time and on budget.
To find out more about Tech Write’s web content writing services, please drop us a line – we’d love to help with any project on or offline you may have coming up!