In direct defiance of our mother’s instructions, saying ‘thank you’ has become quite a rare occurrence. Yet a quick thank you note could be all that is needed to bolster customer loyalty and turn a one-off sale into successful repeat...
In general, spelling words perfectly is a no-brainer, be it inside or outside the workplace. However the drive for increased online revenue has caused many people, particularly internet marketers, to question the value of the occasional deliberate spelling mistake when...
The explosion in popularity of mobile devices like smartphones and tablet computers has created the need for mobile-optimised websites and written content to match. The small screens on an iPhone or iPad mean that website owner must be succinct when...
No doubt you have a fantastic company with brilliant products, but need to extend your marketing reach to increase revenue. Your marketing message is crafted to draw in new leads, but who exactly are you trying to communicate with? It...
We’ve all seen them and they are gaining popularity quickly. Known as QR codes, those small, black and white patterned squares that appear on packaging, flyers, posters and even TV, and provide a fantastic way to draw people to your...
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