UPDATE: Listen to a recording of Ben Lloyd on Writer’s Block I have been invited to appear on the popular Writer’s Block radio show on Maldon’s Saint FM from 7pm tomorrow night (17th June). Over the course of the show I will...
Hopefully regular readers will have noticed Tech Write has a shiny new website. If this is your first time here looking for copywriting services, then I hope the new design helps you find what you need. There are still a...
On Tuesday I related the case of a copywriting client who wanted to know about recycling an article I had written. This question then led me to create a list of ten uses for a single item of copy, five...
Recently I was asked by a customer whether it was OK to post an article which I had written for them in multiple locations. Obviously duplicating content across the web tends to cause trouble with search engines and so I...
Although customer feedback is essential for improving products and services, their responses can in fact be multi-purpose, helping to create a further return on investment when creating and deploying satisfaction surveys. When the results of a feedback survey are collated,...
Times of economic uncertainty have an uncanny knack of focusing our attention on the performance of our business, particularly if sales figures begin to slide. For those lucky enough to be enjoying buoyant sales, the temptation is to maintain the...
One of the aims of any life coaching session is to draw up a course of action to help reach a goal by creating several milestones in the process. As ideas are brainstormed, often a plan is formulated which can look...
In the past, I used to think I was fairly impervious to Google, I could take it or leave it because there are plenty of other search engines out there which yield reasonable results after all. But as I was thinking...
During the course of the many ghostwriting projects I undertake at Tech Write, research plays a critical part in helping me create compelling content for clients. The added benefit of this ‘reading around a subject’ is that I often find...
Business ‘wisdom’ tells us that to succeed, we have to keep our knowledge to ourselves to form a competitive advantage. Most of our mothers however would have emphasised the importance of sharing to get ahead in life. So when it...
