Blog Entry tagged posts

Ben Lloyd to appear on “Writer’s Block” radio show

UPDATE: Listen to a recording of Ben Lloyd on Writer’s Block

I have been invited to appear on the popular Writer’s Block radio show on Maldon’s Saint FM from 7pm tomorrow night (17th June). Over the course of the show I will be talking about my experiences in moving from working in hands-on IT management and support, to setting up a digital copywriting business. Since making the switch I have gone on to work with some of the world’s biggest brands.

The Saint FM logo - Home of the Writer's Block radio show

Writer’s Block is broadcast every Tuesday night at 7pm on Saint FM

Budding writers interested in learning how to make a living from their wordsmith skills are encouraged to tune in for useful tips and tricks that could help launch their own copywriting career...

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New Tech Write Website

Hopefully regular readers will have noticed Tech Write has a shiny new website. If this is your first time here looking for copywriting services, then I hope the new design helps you find what you need. There are still a few bugs to iron out, but this new design should also look and respond a whole lot better on tablets and smartphones.

Let me know what you think with a comment below, or send me a tweet. All constructive criticism is welcome!

And in case you were worried, my copywriting services are unaffected by this new design. I still produce unique articles and reports of the highest quality on demand. Drop me a line if you need something.

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Making your web content work harder – Part 2

On Tuesday I related the case of a copywriting client who wanted to know about recycling an article I had written. This question then led me to create a list of ten uses for a single item of copy, five of which were covered in the previous post. Here in this second part of the series I outline another 5 uses which will help ensure a maximum return on your copywriting investment:

6. Sales materials and brochures

If your business thought a subject was important enough to secure professional copywriting services, then it is almost certainly the sort of content which you would pass on to would-be customers. Why not “cherry-pick” key stories and phrases for publication on your sales literature? A picture of global copywriting content recycling

7. Social media teasers

A quick quote lifted from a blog post can make excellent linkbait for use on...

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Making your web content work harder – Part 1

Recently I was asked by a customer whether it was OK to post an article which I had written for them in multiple locations. Obviously duplicating content across the web tends to cause trouble with search engines and so I advised against it. However the question led me to ask one of my own – how can my clients make better use of the content which they have commissioned me to write thereby maximising the return on their investment in my copywriting services?

Picture of a recycling bin containing paperwork

So I came up with ten ways to rework and repurpose an initial blog post or article without having to request more content. Here are the first five (the second set will appear on Thursday):

1. A press release

If the initial article was about a new product, service or achievement, why not turn it into a press release? There are thousands ...

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Customer Feedback is a Content Goldmine

Although customer feedback is essential for improving products and services, their responses can in fact be multi-purpose, helping to create a further return on investment when creating and deploying satisfaction surveys. When the results of a feedback survey are collated, they often contain gems which can be put to good use for marketing your business.

The Testimonial

In an age where social interaction is becoming more important, customer recommendations are gold. Often customer

Picture of A+ customer feedback

If you get some A+ customer feedback, you should always use it for a website testimonial

feedback contains positive comments which can then be used on your website or other advertising media, raising the credibility of your business...

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