iPhone tagged posts

Haters – Are they as important as brand advocates?

The age of social selling has brought with it an increased focus on “brand advocates”. By creating a community of super fans, your business will benefit from “free” word of mouth advertising.

And in reality, happy customers are good business.

But is it possible that brand haters could help your business too?

Apple vs Android – a quick primer

In the tech world, few disputes seem as deep or as as vicious as iOS vs Android. For anyone who doesn’t know, iOS is the operating system used by Apple mobile devices, and Android is used by most other smartphones (ignoring Blackberry and  Windows Phone of course).

Picture of the Android logo 'fixing' the Apple logo

Geek humour – much funny

For tech journalists, such high profile hatred is great, providing plenty of controversy for the blog posts and columns that their editors demand.

But as the teache...

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You cannot afford to ignore the mobile web any longer

For many businesses the mobile web has been seen as a passing fad. Mobile websites have traditionally been slow to load and uninteresting to use but the transition to smartphones with larger screens and tablet computers has changed the mobile web permanently.

Picture of an iPad

The iPad is now critical to mobile commerce

The latest figures from RichRelevance’s 2012 Q1 Shopping Insights Mobile Study suggest that not only is the UK at the forefront of mobile web shopping, but that by March of this year, mobile devices accounted for 9.1% of all e-commerce transactions. Even more importantly, the average transaction from mobile devices was £109.68; desktop computers averaged just £100.05.

The figures go on and on, all proving that iPads, iPhones and other mobile devices are of increasing value to online bu...

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Writing Mobile Web Content

The explosion in popularity of mobile devices like smartphones and tablet computers has created the need for mobile-optimised websites and written content to match. The small screens on an iPhone or iPad mean that website owner must be succinct when promoting goods and services for fear of losing potential business – the return however is well worth the trouble.

Major UK retailers like John Lewis have reported a large increase in purchases being made by customers using their mobile phone, up to 11% of their transactions this Christmas (last year it was just 3%). Internet auction site eBay are predicting that globally the m-commerce market will be worth $5 billion this year...

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