The age of social selling has brought with it an increased focus on “brand advocates”. By creating a community of super fans, your business will benefit from “free” word of mouth advertising.
And in reality, happy customers are good business.
But is it possible that brand haters could help your business too?
Apple vs Android – a quick primer
In the tech world, few disputes seem as deep or as as vicious as iOS vs Android. For anyone who doesn’t know, iOS is the operating system used by Apple mobile devices, and Android is used by most other smartphones (ignoring Blackberry and Windows Phone of course).
For tech journalists, such high profile hatred is great, providing plenty of controversy for the blog posts and columns that their editors demand.
But as the teache...Read More