Research tagged posts

What are you trying to say? Web content that engages

Your business exists for one reason, and one reason alone – to sell your particular products and services. Clearly this helps define your raison d’être, but does it communicate what your customer needs to hear?

What does your customer want to know?It is easy to assume that your potential customer and you think alike; that they want to hear what it is you want to tell them. However this kind of thinking is not only backward, it could also mean that they end up giving their business to one of your competitors. The correct way to communicate with customers is to tell them what they want actually want to know. It sounds simple, but Tech Write have dealt with plenty of businesses more interested in broadcasting their company line completely ignoring their customer’s needs in the process.

So how do you know what your customer w...

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Learned something new? Blog it!

During the course of the many ghostwriting projects I undertake at Tech Write, research plays a critical part in helping me create compelling content for clients. The added benefit of this ‘reading around a subject’ is that I often find out interesting tips and tricks which go on to form the basis of future blog posts or articles for those same clients.

And herein lies a useful piece of advice – if you come across a useful piece of information related to your business, products or services, you should probably write it down and share it.

Why? There are two reasons. Firstly, if the information or concept you discover is brand new to you, chances are that at least some of the people reading your material have no idea either...

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Blog Entry – Benoit Assou-Ekotto and Traction Alopecia

This post has been removed, but you can read more about our expertise in writing about hair loss here.

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