Good business practices demand that you keep costs as low as possible, that you don’t pay over the odds for products or services. The more money you can save on each purchase, the more surplus you have to spend elsewhere. ...
Some time back I wrote about the outstanding #MI1020 experiential campaign run by Microsoft to promote the launch of the then new Nokia Lumia 1020 handset. And last month I was invited to another ‘do’ to celebrate the launch of...
Bemoaned by educators since its rise to prominence, Twitter is regarded by some as the fount of all poor writing, txtspk (text speak) and shortened attention spans. But using Twitter can actually help you improve other core written communication skills...
Apple Watch – what is it like? After a massive fight with UPS over a lost shipment, I’ve been wearing an Apple Watch for several weeks now. All of the comments you’ve read elsewhere are true – on the plus side it’s surprisingly...
Google is launching yet another ranking factor on April 21, aimed to “reward” pages that are more mobile friendly with higher positions in search results. The only way to benefit from this new mobile search ranking boost is to ensure...
Journalist Colm O’Regan wrote a rant for the BBC online magazine raising the issue of what he sees as overly familiar email and website text. In the article he raises umbrage with the overuse of his first name and copy...
Whether you regard Twitter as an annoying distraction for txtspk-obsessed teens, or as a useful information sharing and gathering tool, the fact that it has reached the mature (in Internet terms) age of 9 is an impressive feat. Loved by...
Valentine’s Day is upon us, this year bringing with it the highly anticipated Fifty Shades of Grey movie. Like you couldn’t have guessed from the explosion in S&M sex-related advertising that has suddenly appeared, fuelled by lazy marketers and their...
Last week I wrote a tongue-in-cheek piece about Kaiser Chief lyrics and copywriting. Or more specifically, why Kaiser Chief lyrics are a terrible example for copywriters. Much to my surprise, the article gained a lot of traction – particularly after...
Incredibly (inexplicably?) popular, the Kaiser Chiefs have been churning out “indie rock” for the past 15 years. Although their records are undeniable best-sellers (1.1 million singles and counting), they are also notable for having some of the dodgiest lyrics imaginable....
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Travel blog:
Journey into Darkness
Amazon author page:
Benjamin Lloyd
