The end of December is traditionally the time for an endless gush of 2016 predictions from “experts” across the web. I’m going to buck that trend however, by making a plea to copywriters, marketers and clients that they stop using the following phrases....
What did visitors learn about copywriting from Tech Write during 2015? In a year where only 12 posts were published on the blog, it isn’t hard to calculate exactly what was tickling people’s interest. Somewhat problematically though, two of the most popular...
I am thrilled to begin this week by being able to announce a new client win, Irish inbound marketing agency SquareDot. Tech Write and SquareDot will collaborate to create compelling content for their clients, across Ireland and beyond. Work begins immediately on our first project,...
Good business practices demand that you keep costs as low as possible, that you don’t pay over the odds for products or services. The more money you can save on each purchase, the more surplus you have to spend elsewhere. ...
Some time back I wrote about the outstanding #MI1020 experiential campaign run by Microsoft to promote the launch of the then new Nokia Lumia 1020 handset. And last month I was invited to another ‘do’ to celebrate the launch of...
Bemoaned by educators since its rise to prominence, Twitter is regarded by some as the fount of all poor writing, txtspk (text speak) and shortened attention spans. But using Twitter can actually help you improve other core written communication skills...
Apple Watch – what is it like? After a massive fight with UPS over a lost shipment, I’ve been wearing an Apple Watch for several weeks now. All of the comments you’ve read elsewhere are true – on the plus side it’s surprisingly...
Google is launching yet another ranking factor on April 21, aimed to “reward” pages that are more mobile friendly with higher positions in search results. The only way to benefit from this new mobile search ranking boost is to ensure...
Journalist Colm O’Regan wrote a rant for the BBC online magazine raising the issue of what he sees as overly familiar email and website text. In the article he raises umbrage with the overuse of his first name and copy...
Whether you regard Twitter as an annoying distraction for txtspk-obsessed teens, or as a useful information sharing and gathering tool, the fact that it has reached the mature (in Internet terms) age of 9 is an impressive feat. Loved by...
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