If you operate in the B2B marketplace, it is extremely likely that at some point you will have been asked to trade your email address in return for receiving a “white paper”. This magical document promises to explain why Cloud...
A business website which does not generate leads or sales is a failure. Graphic design and marketing both play their part in increasing website effectiveness, but website copy is just as important. Unfortunately, businesses often choose the cheapest copywriting service...
Much of what we do in a copywriting project is taken on good faith – we do our very best to meet the needs of our customers every single time. But we also like to have a signed agreement in place...
… Actually they don’t award Oscars for copywriting (although the D&AD awards come close), so here’s my OSCAR rules of creating great web content instead. O – One Theme If you can keep your blog entry or...
The most effective copywriting speaks directly into the reader’s situation, helping to build confidence in your brand. Fail to connect on a personal level and your message will be lost in the background noise. A copywriter can create compelling content...
Establishing a “voice” for your brand is increasingly important to establish presence in a crowded marketplace. Social media has raised the value of being “real”, of allowing the personality of your team come through in your brand messaging. But...
Ready for a harsh truth? No one (but for a very small minority of your potential customer base) cares how many bells and whistles your new product has. You may even find that the only people interested in tech specs...
There is a commonly-held belief that copywriters simply write marketing materials because they cannot get their novels published. Unfortunately this view is not only untrue, but it also devalues the work of copywriters too. B2B Marketing found that content marketing...
Did you know that just like a frozen ready meal, your website text could be full of nasty surprises? Unlike “beef” burgers however, the hidden surprise is not horse meat, but duplicate content. The hidden dangers of duplicate website...
Keeping customers sweet is one of the main goals of website copywriting, usually by giving them valuable information. Logically then, the best way to annoy someone and ensure they don’t become a customer, is to fail to provide the information they...
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