A new report from eMarketer claims that global ecommerce sales have topped $1 trillion for the first time in 2012. Yes, $1 trillion. And that figure is set to rise again next year. It is little surprise to find that US shoppers...
Employers are repeatedly warning “the next generation” that what they post online could significantly affect their future employment opportunities. But have you made the same consideration with the text that your business produces? In theory, every single communication your...
When producing marketing content for your website, emails or brochures, there is a fine balance between a copywrong and a copywrite. Consider these examples: Copywrong – Copywriting fail Established in 2010, Tech Write has been providing outstanding copywriting services to...
The current media fascination with contaminated “beef” burgers throws up an interesting parallel for website content managers and copywriters – just how fresh is the text on your website? Does your website contain contaminated copy? The demand for new website...
During an interview with Radio 4 this morning, Minister without Portfolio Ken Clarke decided to drop a new word into the public conscious – eurorealist*. Despite existing in some limited circles since the middle of the last decade, eurorealist has yet to...
You would be forgiven for thinking that the internet and 24-hour rolling news had made the humble press release redundant. But the truth is, press release writing services are still of immense value to your organisation. Here are four great...
Today marks the 201st anniversary of the first publication of Pride and Prejudice. The books tells the tale of a young woman named Elizabeth Bennett, who seeks to land herself a husband in the form of Mr Darcy. Pride and...
Here’s a great web copywriting tip which never grows old and applies to any website for any business operating in any industry. In fact it is such a great tip that it also applies to any copywriting project for any...
Wherever you stand on the issue of Britain’s EU membership, no doubt you will be hearing about David Cameron’s speech made this morning on the topic. Reading between the lines, and ignoring the political bluster, the format of the speech...
“Buzzwords are evil” “Buzzwords are confusing” “Buzzwords should never be used” Sound familiar? When copywriting user-friendly web content, there is a definite case for avoiding buzzwords. After all, you want people to understand your message and not write your business off...
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