2012 – Our Copywriting Year in Review – Part 2

Following on from our last installment (predictably named 2012 – Our Copywriting Year in Review – Part 1), we continue our run down of the past twelve months, describing some of our projects and introducing some of our new customers. Enjoy!

July

Despite many businesses winding down their marketing efforts to reflect the Summer slow-down, Tech Write forged two new relationships requiring frequent blog contributions. Warrington-based educational IT-specialists Do Digital employed us to write a number of monthly blog posts targeted at their unique market niche. Meanwhile Essex web design agency Bytewire were also on the look out for skilled ghostwriter to contribute content to their company blog.

A picture of a desk calendar

A desk diary – very 2013!

August

August was relatively quiet although our ongoing commitments for blog content and articles kept us rather busy!

September

The end of the school holidays led to an explosions in requests for work. First up was another press release for Italian iOS developer Fabrizio Bartolomucci to publicise the update of his In Arrivo! iPhone app designed to help tourists navigate Rome by taxi or bus.

This was closely followed by requests for complete website rewrites for Manchester-based software consultancy Systems Valley and Indian specialist fire services provider Agnice International. Both project required creation of new SEO-optimised content to coincide with the website relaunches of both businesses.

Tech Write also formed a new working relationship with inbound marketing experts Tomorrow People based in Birmingham and were immediately put to work ghostwriting web content for an established SME accounts software developer.

October

The success of our first project with Tomorrow People led to immediate requests for the complete re-write of a large website for an ERP software provider accompanied by a number of articles for their new company blog.

Tech Write were also commissioned to write a one-off article for Essex-based IT support services Those Computer People for their company blog.

November

Tech Write were referred to an Irish software developer looking to ghostwrite the content for a client’s website. The project involved writing a number of pages to publicise a brand new performance management system.

We were also asked to ghostwrite some specialist technical articles for a Maltese consultancy specialising in Microsoft Hyper-V services.

December

Tomorrow People were in touch again early in the month looking for another website re-write, this time for a specialist financial services software provider. Content needed to be SEO optimised and amended to fit the constraints of the new website according to the plan provided. We were also asked to ghostwrite a number of extended articles for their ERP software customer.

 

So there you have it. 2012 in review. A busy but productive year!

Written by Ben Lloyd


Ben Lloyd has worked in the IT industry since 1996, covering a number of roles from helpdesk support to network management and everything in between. Tech Write is built on this experience, offering outstanding technical copywriting services to agencies and clients across the world.

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