Article Writing tagged posts

Why I don’t do SEO copywriting any more

There’s a reasonable chance that you arrived here at Tech Write looking for SEO copywriting services. There’s a slim chance that you may have even been sent here by Google after searching “SEO copywriting”. Because once upon a time everyone wanted SEO-optimised text. And I was more than happy to oblige.

But the fact is that I don’t do SEO copywriting any more.

Why not?

The answer is simple – the days of keyword stuffing, grammar mangling and Google-manipulation are over. For quite some time in fact. I could still produce something that would have suited the search engine optimisation techniques of old.

But I won’t.

Not only would I be robbing you of your marketing budget, but the results would be of limited success too...

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Content Marketing, $1 Trillion and Your Business

A new report from eMarketer claims that global ecommerce sales have topped $1 trillion for the first time in 2012. Yes, $1 trillion. And that figure is set to rise again next year.

Stack of pound coins created through copywriting and content marketing

Using content marketing and copywriting you could start creating stacks of cash for your business

It is little surprise to find that US shoppers account for the majority of that sum. However Britain’s position in the league table is unexpected – second with $110 billion spent. Bad news for the high street perhaps, but great for those trying to leverage the power of the web for increased profit.

Which is why despite the popularity of online video, copywriting services are becoming ever more important...

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Copywriting tip – What the hell is a “Eurorealist”*?

During an interview with Radio 4 this morning, Minister without Portfolio Ken Clarke decided to drop a new word into the public conscious – eurorealist*. Despite existing in some limited circles since the middle of the last decade, eurorealist has yet to gain much traction and is certainly not yet in common usage (a quick Google reveals less than 250,000 matches).

A picture of Ken Clarke whose use of the term eurorealist presents a copywriting problem

Ken Clarke is a eurorealist apparently. Whatever one of those is.

The eurorealist example raises an important issue for businesses preparing to employ a professional copywriter. Should your web content be packed with up-to-the-minute wording?

When should you use “new” words in your copywriting?

In some circumstances, particularly when technology is involved, the introduction of new words is essential...

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Copywriting like Jane Austen – Pride, Prejudice & Predictability

Today marks the 201st anniversary of  the first publication of Pride and Prejudice. The books tells the tale of a young woman named Elizabeth Bennett, who seeks to land herself a husband in the form of Mr Darcy.

A picture of Jane Austen. Technically she was an author not a copywriter

Jane Austen has a thing or two to teach aspiring copywriters

Pride and Prejudice remains one of English literature’s most popular tales, and has been dramatised for TV and cinema many times over the past two centuries (as technology developed of course!). These days, the quest for a husband as a way to better oneself is an alien concept – so what makes the story continue to be so successful?

The fact is, Pride and Prejudice is predictable. It is a love story which, right from the start, the reader knows will have a happy ending...

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2012 – Our Copywriting Year in Review – Part 2

Following on from our last installment (predictably named 2012 – Our Copywriting Year in Review – Part 1), we continue our run down of the past twelve months, describing some of our projects and introducing some of our new customers. Enjoy!

July

Despite many businesses winding down their marketing efforts to reflect the Summer slow-down, Tech Write forged two new relationships requiring frequent blog contributions. Warrington-based educational IT-specialists Do Digital employed us to write a number of monthly blog posts targeted at their unique market niche. Meanwhile Essex web design agency Bytewire were also on the look out for skilled ghostwriter to contribute content to their company blog.

A picture of a desk calendar

A desk diary – very 2013!

August

August was relatively quiet although our ongoing commitments for...

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