You would be forgiven for thinking that the internet and 24-hour rolling news had made the humble press release redundant. But the truth is, press release writing services are still of immense value to your organisation. Here are four great reasons why press releases can still help your business.
1. Press releases get re-published
The whole idea behind a press release is to generate interest in the story and get other people to re-publish the details. Every time your story is repeated, your brand gains a little exposure.
For the very best results, press releases should contain quotes and statistics. People love quantified data which they can then repeat and re-use themselves...Read More