Press Release Archives - Tech Write - Technical Copywriting Services from Ben Lloyd

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4 reasons to use a press release writing service

January 29, 2013, Posted in Press Releases | No comments

You would be forgiven for thinking that the internet and 24-hour rolling news had made the humble press release redundant. But the truth is, press release writing services are still of immense value to your organisation. Here are four great reasons why press releases can still help your business.

1. Press releases get re-published

The whole idea behind a press release is to generate interest in the story and get other people to re-publish the details. Every time your story is repeated, your brand gains a little exposure.

Picture of a printing press, used to print stories garnered from press releases

Printing press technologies may have moved on but press release writing services remain essential

For the very best results, press releases should contain quotes and statistics. People love quantified data which they can then repeat and re-use themselves...

2012 – Our Copywriting Year in Review – Part 2

January 7, 2013, Posted in Ghostwriting, Press Releases, Website Content | No comments

Following on from our last installment (predictably named 2012 – Our Copywriting Year in Review – Part 1), we continue our run down of the past twelve months, describing some of our projects and introducing some of our new customers. Enjoy!

July

Despite many businesses winding down their marketing efforts to reflect the Summer slow-down, Tech Write forged two new relationships requiring frequent blog contributions. Warrington-based educational IT-specialists Do Digital employed us to write a number of monthly blog posts targeted at their unique market niche. Meanwhile Essex web design agency Bytewire were also on the look out for skilled ghostwriter to contribute content to their company blog.

A desk diary – very 2013!

August

August was relatively quiet although our ongoing commitments for...

2012 – Our copywriting year in review – Part 1

January 3, 2013, Posted in Article Writing, Blogging, Copywriting, Press Releases, Social Media, Website Content | No comments

January

2012 began relatively slowly here at Tech Write as we continued to provide ghostwriting services as part of our long-standing relationship with the team at Write My Site. Over the course of the next 31 days Tech Write created white label content on topics as diverse as:

Because a magnifying glass make analysis look so much more professional

Electronic invoicing and document interchange
Supply chain management
Hair loss
Car and household insurance

February

February marked the beginning of a new working relationship with ESP Recruitment– a specialist recruiter of skilled support staff for roles in schools...

Making your web content work harder – Part 2

July 12, 2012, Posted in Article Writing, Blogging, Copywriting, Facebook, Marketing, Press Releases, Social Media | No comments

On Tuesday I related the case of a copywriting client who wanted to know about recycling an article I had written. This question then led me to create a list of ten uses for a single item of copy, five of which were covered in the previous post. Here in this second part of the series I outline another 5 uses which will help ensure a maximum return on your copywriting investment:

6. Sales materials and brochures

If your business thought a subject was important enough to secure professional copywriting services, then it is almost certainly the sort of content which you would pass on to would-be customers. Why not “cherry-pick” key stories and phrases for publication on your sales literature? A picture of global copywriting content recycling

7. Social media teasers

A quick quote lifted from a blog post can make excellent linkbait for use on...

Making your web content work harder – Part 1

July 9, 2012, Posted in Article Writing, Blogging, Copywriting, Ghostwriting, Press Releases, Social Media, Website Content | No comments

Recently I was asked by a customer whether it was OK to post an article which I had written for them in multiple locations. Obviously duplicating content across the web tends to cause trouble with search engines and so I advised against it. However the question led me to ask one of my own – how can my clients make better use of the content which they have commissioned me to write thereby maximising the return on their investment in my copywriting services?

Picture of a recycling bin containing paperwork

So I came up with ten ways to rework and repurpose an initial blog post or article without having to request more content. Here are the first five (the second set will appear on Thursday):

1. A press release

If the initial article was about a new product, service or achievement, why not turn it into a press release? There are thousands ...

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