63 years ago today, celebrated author George Orwell died of complications caused by tuberculosis. Best known for his dystopian novels 1984 and Animal Farm, Orwell’s work has been a staple for English Literature students for many years, who have coined the...
As your business grows, you will develop a corporate image and even a voice. But with competitors spread across the globe who occupy the same market space as yourself, how do you go about creating a unique identity that engages...
So today marks the midway point of the month. How are you doing with those slightly aged New Year Resolutions? Struggling? Feel like you have just been wasting yout time? Maybe even given up entirely? But wait, it’s not too...
When customers stop by your website, often there is one key piece of information they are looking for. And it is this single piece of information which most websites choose to omit, potentially losing sales and increasing customer frustration. So...
Social media might be the “in” marketing technique, but when it comes to B2C sales, email marketing remains the most effective medium. According to research from the IAB, 88% of consumers regard email as an important communication tool and 85%...
If you have decided that neither Denial nor Assassination are copywriting techniques you want to employ for your business, how about Comparison? By comparing your products to those of your competitors you can demonstrate on a point-by-point basis why yours is...
So you know your business has competitors offering products and services similar to yours, but have decided outright denial is not the best approach for your own copywriting efforts. How about Assassination then? Assassination Perhaps one of the most direct...
The chances are that somewhere in the world there is a business which offers virtually the same product or service as you do. So how do you deal with your competition in your content marketing efforts? How do you address...
Following on from our last installment (predictably named 2012 – Our Copywriting Year in Review – Part 1), we continue our run down of the past twelve months, describing some of our projects and introducing some of our new customers....
Created to celebrate the birth of Louis Braille and to raise awareness of sight-related conditions, January 4th is officially designated as World Braille Day. Blind himself from the age of four, Louis Braille is credited with designing a touch-based alphabet, opening...
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