Why Tech Write use a Copywriting Agreement
Much of what we do in a copywriting project is taken on good faith – we do our very best to meet the needs of our customers every single time. But we also like to have a signed agreement in place...
Copywriting
Copywriting tip – And the Oscar for Copywriting goes to…
… Actually they don’t award Oscars for copywriting (although the D&AD awards come close), so here’s my OSCAR rules of creating great web content instead. O – One Theme If you can keep your blog entry or...
Help Your Copywriter Help You – Know Your Customers’ Pain
The most effective copywriting speaks directly into the reader’s situation, helping to build confidence in your brand. Fail to connect on a personal level and your message will be lost in the background noise. A copywriter can create compelling content...
Copywriting Tip – Sarcasm Probably Won’t Work
Establishing a “voice” for your brand is increasingly important to establish presence in a crowded marketplace. Social media has raised the value of being “real”, of allowing the personality of your team come through in your brand messaging. But...
Copywriting tip – Benefits not Features
Ready for a harsh truth? No one (but for a very small minority of your potential customer base) cares how many bells and whistles your new product has. You may even find that the only people interested in tech specs...
Monday Musing – In Defence of Copywriting
There is a commonly-held belief that copywriters simply write marketing materials because they cannot get their novels published. Unfortunately this view is not only untrue, but it also devalues the work of copywriters too. B2B Marketing found that content marketing...
Where’s the beef? Is your website text full of horse meat?
Did you know that just like a frozen ready meal, your website text could be full of nasty surprises? Unlike “beef” burgers however, the hidden surprise is not horse meat, but duplicate content. The hidden dangers of duplicate website...
Copywriting tip – How to really annoy your customers
Keeping customers sweet is one of the main goals of website copywriting, usually by giving them valuable information. Logically then, the best way to annoy someone and ensure they don’t become a customer, is to fail to provide the information they...
Content Marketing, $1 Trillion and Your Business
A new report from eMarketer claims that global ecommerce sales have topped $1 trillion for the first time in 2012. Yes, $1 trillion. And that figure is set to rise again next year. It is little surprise to find that US shoppers...
Every text is an example of copywriting and a chance to sell
Employers are repeatedly warning “the next generation” that what they post online could significantly affect their future employment opportunities. But have you made the same consideration with the text that your business produces? In theory, every single communication your...
