When producing marketing content for your website, emails or brochures, there is a fine balance between a copywrong and a copywrite. Consider these examples: Copywrong – Copywriting fail Established in 2010, Tech Write has been providing outstanding copywriting services to...
The current media fascination with contaminated “beef” burgers throws up an interesting parallel for website content managers and copywriters – just how fresh is the text on your website? Does your website contain contaminated copy? The demand for new website...
During an interview with Radio 4 this morning, Minister without Portfolio Ken Clarke decided to drop a new word into the public conscious – eurorealist*. Despite existing in some limited circles since the middle of the last decade, eurorealist has yet to...
Today marks the 201st anniversary of the first publication of Pride and Prejudice. The books tells the tale of a young woman named Elizabeth Bennett, who seeks to land herself a husband in the form of Mr Darcy. Pride and...
Here’s a great web copywriting tip which never grows old and applies to any website for any business operating in any industry. In fact it is such a great tip that it also applies to any copywriting project for any...
Wherever you stand on the issue of Britain’s EU membership, no doubt you will be hearing about David Cameron’s speech made this morning on the topic. Reading between the lines, and ignoring the political bluster, the format of the speech...
“Buzzwords are evil” “Buzzwords are confusing” “Buzzwords should never be used” Sound familiar? When copywriting user-friendly web content, there is a definite case for avoiding buzzwords. After all, you want people to understand your message and not write your business off...
63 years ago today, celebrated author George Orwell died of complications caused by tuberculosis. Best known for his dystopian novels 1984 and Animal Farm, Orwell’s work has been a staple for English Literature students for many years, who have coined the...
As your business grows, you will develop a corporate image and even a voice. But with competitors spread across the globe who occupy the same market space as yourself, how do you go about creating a unique identity that engages...
When customers stop by your website, often there is one key piece of information they are looking for. And it is this single piece of information which most websites choose to omit, potentially losing sales and increasing customer frustration. So...
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