Social media might be the “in” marketing technique, but when it comes to B2C sales, email marketing remains the most effective medium. According to research from the IAB, 88% of consumers regard email as an important communication tool and 85%...
If you have decided that neither Denial nor Assassination are copywriting techniques you want to employ for your business, how about Comparison? By comparing your products to those of your competitors you can demonstrate on a point-by-point basis why yours is...
So you know your business has competitors offering products and services similar to yours, but have decided outright denial is not the best approach for your own copywriting efforts. How about Assassination then? Assassination Perhaps one of the most direct...
The chances are that somewhere in the world there is a business which offers virtually the same product or service as you do. So how do you deal with your competition in your content marketing efforts? How do you address...
Created to celebrate the birth of Louis Braille and to raise awareness of sight-related conditions, January 4th is officially designated as World Braille Day. Blind himself from the age of four, Louis Braille is credited with designing a touch-based alphabet, opening...
January 2012 began relatively slowly here at Tech Write as we continued to provide ghostwriting services as part of our long-standing relationship with the team at Write My Site. Over the course of the next 31 days Tech Write created...
This year International Education Week is being held between the 12th and 19th November. But what does a celebration of international education and web copywriting services have in common? The answer involves considering what your own website is trying to achieve....
You will notice that we talk about web content and content marketing quite a bit on our blog. This is not just because web copywriting is what we do for a living, but because it is also vitally important for...
If you are looking to cut your marketing costs, the outlay for a professional copywriter may be one hard-to-justify figure, especially if you have perfectly capable staff who could take over. Seems like a logical cost-saving measure right? Except that...
When starting a copywriting project for our clients, I am often provided with keywords and phrases which the client would like used for SEO purposes. Sometimes these words and phrases are relatively simple to weave into a quality blog post or article, but...
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