Wake up! Believe it or not, the 22nd-27th April is National Stop Snoring Week here in the UK. Although the event is intended to raise awareness about sleep apnoea and other sleep-related disorders, the web copywriter can also do their bit to help prevent snoring.
How? By not writing snore-inducing, boring junk obviously.
B2B writing projects by their very nature require a slightly more formal tone. But formal never means boring. Business people are still people after all, and everyone needs some entertainment. Apart from actuaries – there seems to be some debate over their humanity...Read More