On the way into work this morning, I passed a sign on the door of the cafeteria: “Kim is ill today so service may be a little slower than normal. Please bare with us ” Although I appreciate the warning, I...
A quick glance at Twitter sometime after 10pm on Thursday would have shown a lot of interest by people who had just finished watching BBC1’s shiny, new drama series “Mayday”. Over the course of five nights, viewers were treated to...
Yesterday I received a message via LinkedIn with the compelling subject line “Would you like more business?”. This simple, powerful opener had the desired effect – I clicked through to see what amazing insight I was being offered. Somewhat unsurprisingly,...
The 5th of March is the feast day of Saint Piran, patron saint of tin miners and (arguably) Cornwall itself. The founder of the Abbey of Lanpiran, Saint Piran is believed to have been of Irish descent and earned his...
A business website which does not generate leads or sales is a failure. Graphic design and marketing both play their part in increasing website effectiveness, but website copy is just as important. Unfortunately, businesses often choose the cheapest copywriting service...
Much of what we do in a copywriting project is taken on good faith – we do our very best to meet the needs of our customers every single time. But we also like to have a signed agreement in place...
… Actually they don’t award Oscars for copywriting (although the D&AD awards come close), so here’s my OSCAR rules of creating great web content instead. O – One Theme If you can keep your blog entry or...
The most effective copywriting speaks directly into the reader’s situation, helping to build confidence in your brand. Fail to connect on a personal level and your message will be lost in the background noise. A copywriter can create compelling content...
Establishing a “voice” for your brand is increasingly important to establish presence in a crowded marketplace. Social media has raised the value of being “real”, of allowing the personality of your team come through in your brand messaging. But...
Ready for a harsh truth? No one (but for a very small minority of your potential customer base) cares how many bells and whistles your new product has. You may even find that the only people interested in tech specs...
