Copywriting Archives - Page 5 of 9 - Tech Write - Technical Copywriting Services from Ben Lloyd

Copywriting Tip – Sarcasm Probably Won’t Work

Establishing a “voice” for your brand is increasingly important to establish presence in a crowded marketplace. Social media has raised the value of being “real”, of allowing the personality of your team come through in your brand messaging. But...

Copywriting tip – Benefits not Features

Ready for a harsh truth? No one (but for a very small minority of your potential customer base) cares how many bells and whistles your new product has. You may even find that the only people interested in tech specs...

Where’s the beef? Is your website text full of horse meat?

Did you know that just like a frozen ready meal, your website text could be full of nasty surprises? Unlike “beef” burgers however, the hidden surprise is not horse meat, but duplicate content. The hidden dangers of duplicate website...

Copywriting tip – How to really annoy your customers

Keeping customers sweet is one of the main goals of website copywriting, usually by giving them valuable information. Logically then, the best way to annoy someone and ensure they don’t become a customer, is to fail to provide the information they...

Content Marketing, $1 Trillion and Your Business

A new report from eMarketer claims that global ecommerce sales have topped $1 trillion for the first time in 2012. Yes, $1 trillion. And that figure is set to rise again next year. It is little surprise to find that US shoppers...

Every text is an example of copywriting and a chance to sell

Employers are repeatedly warning “the next generation” that what they post online could significantly affect their future employment opportunities. But have you made the same consideration with the text that your business produces? In theory, every single communication your...

Don’t Copyfail with Copywriting – Copywrong and Copyright

When producing marketing content for your website, emails or brochures, there is a fine balance between a copywrong and a copywrite. Consider these examples: Copywrong – Copywriting fail Established in 2010, Tech Write has been providing outstanding copywriting services to...

Web content writing tip – Contaminated Copy

The current media fascination with contaminated “beef” burgers throws up an interesting parallel for website content managers and copywriters – just how fresh is the text on your website? Does your website contain contaminated copy? The demand for new website...

Copywriting tip – What the hell is a “Eurorealist”*?

During an interview with Radio 4 this morning, Minister without Portfolio Ken Clarke decided to drop a new word into the public conscious – eurorealist*. Despite existing in some limited circles since the middle of the last decade, eurorealist has yet to...

4 reasons to use a press release writing service

You would be forgiven for thinking that the internet and 24-hour rolling news had made the humble press release redundant. But the truth is, press release writing services are still of immense value to your organisation. Here are four great...