Business ‘wisdom’ tells us that to succeed, we have to keep our knowledge to ourselves to form a competitive advantage. Most of our mothers however would have emphasised the importance of sharing to get ahead in life. So when it...
In direct defiance of our mother’s instructions, saying ‘thank you’ has become quite a rare occurrence. Yet a quick thank you note could be all that is needed to bolster customer loyalty and turn a one-off sale into successful repeat...
In general, spelling words perfectly is a no-brainer, be it inside or outside the workplace. However the drive for increased online revenue has caused many people, particularly internet marketers, to question the value of the occasional deliberate spelling mistake when...
The explosion in popularity of mobile devices like smartphones and tablet computers has created the need for mobile-optimised websites and written content to match. The small screens on an iPhone or iPad mean that website owner must be succinct when...
No doubt you have a fantastic company with brilliant products, but need to extend your marketing reach to increase revenue. Your marketing message is crafted to draw in new leads, but who exactly are you trying to communicate with? It...
When launching a new website, or refreshing the content of an existing one, deciding what you need to say can be quite daunting. Fortunately you probably already know the answer – it’s just a case of getting it out of...
When the World Wide Web was in its infancy, having a single page website was enough to differentiate one business from it’s competitors and allow them a massive advantage in terms of providing an additional advertising channel. Skip forward to...
Tech Write UK were asked to put their copywriting skills to good use and create hundred product descriptions for online gadget retailer Paramount Zone. The products involved were as diverse as remote control helicopters, iPod accessories, children’s toys and office...
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Travel blog:
Journey into Darkness
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Benjamin Lloyd
