Although I’m a writer by trade, I find there is something compelling about statistics. Well, website statistics anyway – I’m not sure actuarial accountancy is interesting, even for actuaries. So as 2015 starts to wind itself up, here are the...
I have a confession to make. I, Ben Lloyd, professional copywriter and wordsmith, often talk to myself when I am writing and proofreading. Why? Because it makes my clients happier. And no, I’m not mad. There’s actually...
There’s a reasonable chance that you arrived here at Tech Write looking for SEO copywriting services. There’s a slim chance that you may have even been sent here by Google after searching “SEO copywriting”. Because once upon a time everyone...
The age of social selling has brought with it an increased focus on “brand advocates”. By creating a community of super fans, your business will benefit from “free” word of mouth advertising. And in reality, happy customers are good business....
Did you miss my recent appearance on Sarah Banham’s ‘Writer’s Block’ show? And the repeat? Fortunately I recorded the show – you can listen to it below. We discussed several topics, including what copywriting actually is, and how I got...
UPDATE: Listen to a recording of Ben Lloyd on Writer’s Block I have been invited to appear on the popular Writer’s Block radio show on Maldon’s Saint FM from 7pm tomorrow night (17th June). Over the course of the show I will...
Can technical copy ever be “fun”? Innocent Smoothies have set a trend in the digital marketing age with their “quirky” approach to copy. An ever-so-friendly tone of voice, coupled with enthusiastic social media management has been surprisingly successful. And when...
The Internet is undeniably big. So big that even Google cannot seem to decide how much content is out there. In 2008 the official Google blog claimed there were over 1 trillion webpages (1,000,000,000,000) in existence. But by 2012 they...
You already have a relatively successful business website. So why should you add a blog? Especially if it means paying out more money to have someone write it for you? First up, blogging is an incredibly cheap way to increase...
Yesterday one of my copywriting contacts blogged about how writing for clients and adopting their tone of voice meant that she had lost her own personality. Although Rachel can write compelling text for her clients, she noticed that her own...
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Benjamin Lloyd
