After heavily criticising a Microsoft marketing failure, it seems only fair to praise them when they manage to pull off a success. In this case, I’m talking about the #MI1020 viral campaign run in London to promote the new Nokia...
Some time ago I wrote a short series of articles about different copywriting techniques you could use to distinguish your business from the competition. One of those techniques I named “Assassination”, because the aim was to discredit your competitor through...
I love this advert. I have seen it a few times on the London Underground and I am still amazed by its simple genius. In just eight words, the copywriter has managed to touch on current affairs, celebrity gossip and the...
If you realise that your website text isn’t up to scratch, but cannot afford the services of a professional copywriter, you have two choices: 1. Outsource (offshore) the job to someone willing to work for a couple of dollars...
Google has announced plans they say are designed to protect the privacy of people using their search engine. The idea is to encrypt the search terms we use, thereby preventing anyone from spying on what we are looking for. In...
Hopefully regular readers will have noticed Tech Write has a shiny new website. If this is your first time here looking for copywriting services, then I hope the new design helps you find what you need. There are still a...
Copywriters are a fiercely protective bunch. If you spend much time interacting with copywriters, or lurk in their social networks, you will quickly see that they define a clear difference between content writing and copywriting. And they are keen to...
News emerged yesterday of a glitch in Xerox photocopiers that sees some characters and numbers altered automatically by the machine. Tests reveal that the copiers in question can change a ‘6’ to an ‘8’ or ‘21.11’ to ‘14.13’ (among others),...
Whenever I start a copywriting project, there is always an overwhelming urge to get started immediately, throwing down the salient points in a nice ordered list. It is relatively easy to produce content for customers that they really like. Only, that’s...
By far the easiest way to get on the first page of Google is to pay for a sponsored results listing. Choose your keyword, set a budget and watch with delight as your website pops up at the top of...
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