The power of the English language

Reports carried by the BBC suggest that the English language continues to invade foreign vocabularies. France has notably complained about the relish with which their population uses anglicisms in the past, but reports from Germany suggest that language of the...

Marketing Fail – UK City of Culture 2013

Do you know which was the UK City of Culture in 2013? If not, there is no reason to feel bad because only 6% of the population could correctly identify Derry as the holder of this prestigious title. The idea...

Online Marketing – Doing a John Terry

Anyone watching the Europa League Final on TV last night will have been impressed by the last-gasp winner scored by Chelsea. Far less impressive however was the trophy presentation after the match. As you would expect, the entire Chelsea squad...

Copywriting tip – Netspeak makes you lonely

In an official(ish) poll conducted by online dating site OK Cupid has discovered that using “netspeak” in introductory messages is a turn off to prospective partners. Particularly unattractive were shortened forms including: ur (your) r (are) u (you) ya (you?...

Copywriting Classic – 1979 Election Poster Edition

   Whatever you think about Margaret Thatcher and her legacy, one of the most memorable aspects of her political career was the incredible 1979 election poster for the Conservative party. Instantly recognisable, the “Labour isn’t working” poster and print campaign...