SEO tagged posts

Web content writing – Are you over-reliant on PPC?

Fact – Your website needs increased traffic to raise sales
Fact – Search engines remain the number one way for people to discover your website
Fact – Paid search results can get you to the top of Google rankings (ish)

Obviously you should be concentrating your online marketing budget on PPC right?

Wrong! Consider the following stats:

  • 85% of search engine traffic comes via organic links
  • Only 11% of advertisers report achieving a higher ROI through a Pay Per Click Advertising Program than an Organic Search Engine Optimization program
  • 4 out of 5 (80%) of search engine users never click on PPC results
  • 86% of search engine users report they feel organic listings are more relevant than paid listings (Source: Zero One Zero)

And what about the following quote from Marc Resnick’s semina...

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Are you ready for Google’s new mobile friendly algorithm?

An example of mobile friendly webdesign

Google is launching yet another ranking factor on April 21, aimed to “reward” pages that are more mobile friendly with higher positions in search results. The only way to benefit from this new mobile search ranking boost is to ensure your website is ready for use with smartphones and tablets. Just remember that every promotion is accompanied by a corresponding demotion for every site that is not mobile compatible.

Expect to see a lot of whining blog posts from SEO “experts” whose sites have been demoted floating being published on the 22nd.

Getting responsive

For web designers this means using HTML5, CSS3 and jQuery to create a shiny new responsive design to display content effectively on tablets and smartphones as well as traditional desktop browsers...

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Why I don’t do SEO copywriting any more

There’s a reasonable chance that you arrived here at Tech Write looking for SEO copywriting services. There’s a slim chance that you may have even been sent here by Google after searching “SEO copywriting”. Because once upon a time everyone wanted SEO-optimised text. And I was more than happy to oblige.

But the fact is that I don’t do SEO copywriting any more.

Why not?

The answer is simple – the days of keyword stuffing, grammar mangling and Google-manipulation are over. For quite some time in fact. I could still produce something that would have suited the search engine optimisation techniques of old.

But I won’t.

Not only would I be robbing you of your marketing budget, but the results would be of limited success too...

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3 tips to regain your own copywriting voice

Yesterday one of my copywriting contacts blogged about how writing for clients and adopting their tone of voice meant that she had lost her own personality. Although Rachel can write compelling text for her clients, she noticed that her own blog posts lacked a certain zing.

A picture of a sparkler symbolising the lost creative copywriting spark

Lost your copywriting mojo? Here’s 3 tips to reignite that spark

Has she lost her soul in the process of channelling her clients wishes?

Unless Rachel is working for Lucifer himself (it is possible – I’ve never seen her client list), the answer is no. Here’s my tips for getting her mojo back.

1. Stay diverse

An extremely successful copywriter once told me it is far better to specialise in a niche, than to be a jobbing writer for all trades. And he was probably completely right.

But for the professional researcher/writer

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The Death of Guest Blogging – Matt Cutts Starved My Family

Every time Matt Cutts opens his mouth, the SEO industry goes into meltdown. As Google’s “head of webspam”, his job is to tweak algorithms in any way he sees fit to deliver the best possible search results to customers. Oh, and to sell more sponsored search results.

When Cutts says something, those involved with search engine optimisation (SEO) listen.

Picture of Matt Cutts who allegedly killed the art of guest blogging

Matt Cutts – fairy murderer and bane of the SEO professional

Matt Cutts – Fairy Murderer

Each time Google release a new algorithm update a fairy dies. Or an SEO guru loses their job. Maybe even both.

So when Cutts issued his latest commandment – Thou shalt not guest blog – there was collective disbelief from SEO agencies across the world...

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