Category Blogging

Copywriting tip – 10 reasons your ‘Top 10 listicle’ blog posts suck

If you’ve ever used Facebook, you’re bound to have encountered at least one Top 10 listicle. Incredibly popular with sites like Reddit and Buzzfeed, these top 10 list blog posts promise all kinds of awesome entertainment and excitement.

But the truth is, top 10 lists suck. Here are my top 10 reasons for not using listicles.

10. These lists are invariably “click bait”

Top 10 lists are usually designed to get people to click onto your site and read a list of somewhat arbitrary information dressed up under an irresistible headline. The idea is that once people have hit your site, they just won’t be able to resist clicking through to read more of your wonderful blog posts. They might even buy something!

But they won’t, because they quickly discover that you cheated them with a salacious blog...

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Web content writing tip – Contaminated Copy

The current media fascination with contaminated “beef” burgers throws up an interesting parallel for website content managers and copywriters – just how fresh is the text on your website? Does your website contain contaminated copy?

The demand for new website content is insatiable. Blog posts, white papers, articles and general product information pages need to be created on a frequent (even daily) basis to attract customers and search engines alike. But what about the older copywritten content on your site?

Copywritten content contamination biohazard logo

Copywritten content contamination is bad. Like horsemeat in burgers bad.

Well established blogs have hundreds of posts which help maintain a narrative trail for your business. The problem is that these blog posts often contain outdated information...

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3 tips from Cameron’s EU speech for bloggers & copywriters

Wherever you stand on the issue of Britain’s EU membership, no doubt you will be hearing about David Cameron’s speech made this morning on the topic. Reading between the lines, and ignoring the political bluster, the format of the speech and the language used have some interesting lessons for bloggers and copywriters. Here are three tips which can be lifted from the speech and put to use for great copywriting success.

David Cameron makes his copywriting point by pointing

“EU. Yes EU back there. Pay attention if you want some great blogging tips”

1. Visual language engages

Several times Cameron employed the use of descriptive language to help engage listeners with his “vision”.

A war which saw the streets of European cities strewn with rubble. The skies of London lit by flames night after night...

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2012 – Our copywriting year in review – Part 1


2012 began relatively slowly here at Tech Write as we continued to provide ghostwriting services as part of our long-standing relationship with the team at Write My Site. Over the course of the next 31 days Tech Write created white label content on topics as diverse as:

2012 - Our year in review

Because a magnifying glass make analysis look so much more professional

  • Electronic invoicing and document interchange
  • Supply chain management
  • Hair loss
  • Car and household insurance


February marked the beginning of a new working relationship with ESP Recruitment– a specialist recruiter of skilled support staff for roles in schools...

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What links International Education Week and Web Copywriting Services?

International flags marking International Education Week

The internet makes your web content truly global

This year International Education Week is being held between the 12th and 19th November. But what does a celebration of international education and web copywriting services have in common?

The answer involves considering what your own website is trying to achieve. What are most people looking for when they surf the web? What are you looking for as you trawl websites? For some it will be entertainment but for most it will be information. Some will even be looking for entertaining information.

But when you read useful information, you are of course being educated in the process.

However, unlike International Education Week, the content on your website has to last longer than seven days...

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