January 2012 began relatively slowly here at Tech Write as we continued to provide ghostwriting services as part of our long-standing relationship with the team at Write My Site. Over the course of the next 31 days Tech Write created...
The second day of January often presents the first serious challenge to many people’s New Year Resolutions. The first temptations to have a quick smoke or slack off a trip to the gym begin to manifest and some people will...
This year International Education Week is being held between the 12th and 19th November. But what does a celebration of international education and web copywriting services have in common? The answer involves considering what your own website is trying to achieve....
Your website must have a blog. If your site has no blog, you have no hope of getting the attention of potential customers or search engines and your website is doomed. And your business too. Or so many web gurus...
For business owners who have products and services listed on consumer review sites, the temptation is great to create positive feedback in order to boost visibility and (hopefully!) sales. If you have already garnered a few negative or lukewarm responses,...
The Internet has been abuzz over the past 48 hours with chat relating to a change in the way Klout measures social influence. For many people it’s a big deal, while others appear completely unfazed. So should you be concerned?...
You will notice that we talk about web content and content marketing quite a bit on our blog. This is not just because web copywriting is what we do for a living, but because it is also vitally important for...
If you are looking to cut your marketing costs, the outlay for a professional copywriter may be one hard-to-justify figure, especially if you have perfectly capable staff who could take over. Seems like a logical cost-saving measure right? Except that...
When starting a copywriting project for our clients, I am often provided with keywords and phrases which the client would like used for SEO purposes. Sometimes these words and phrases are relatively simple to weave into a quality blog post or article, but...
On Tuesday I related the case of a copywriting client who wanted to know about recycling an article I had written. This question then led me to create a list of ten uses for a single item of copy, five...
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