Making your web content work harder – Part 2
On Tuesday I related the case of a copywriting client who wanted to know about recycling an article I had written. This question then led me to create a list of ten uses for a single item of copy, five...
Copywriting
Making your web content work harder – Part 1
Recently I was asked by a customer whether it was OK to post an article which I had written for them in multiple locations. Obviously duplicating content across the web tends to cause trouble with search engines and so I...
Are you planning to give your blogging a summer break?
The long summer break is nearly upon us (here in the UK anyway!) and thoughts are quickly turning to holidays and time off work. But what about your company blog? The always-on nature of the internet means that a break...
Content Marketing – You have to give if you want to receive
Although it seems to go against common sense, the new “social” web has created a paradox which many businesses are struggling to come to terms. Because in order to get something from your customer, you need to give them something...
Is your SME using the internet to its full potential?
A recent survey by Opinium Research looked at how British small businesses were using the internet to generate new sales leads and increase turnover. Encouragingly more than a third of those polled stated that they were already using social media...
Can robots ever replace human web content writers?
Forbes.com has recently announced the use of “Narrative Science” robots to create business news stories for their website automatically. Using complex software algorithms the robots generate articles, reducing the need for human business journalists and making several writers redundant. The...
Who should you target, Search Engines or Readers?
When producing content for a website, writers are faced with a severe dilemma – should web copy be optimised for search engines at the expense of readability, or should it be written for the reader alone, even at the expense...
What is “content marketing” and why should I care?
If you spend any time looking around the web for advice on advertising your business, sooner or later the term “content marketing” will crop up. Put simply, content marketing is the creation and sharing of free content designed to engage with...
You cannot afford to ignore the mobile web any longer
For many businesses the mobile web has been seen as a passing fad. Mobile websites have traditionally been slow to load and uninteresting to use but the transition to smartphones with larger screens and tablet computers has changed the mobile...
Free web content does not mean substandard
A few months ago we wrote about the importance of sharing knowledge in the era of the socially-aware web (see Sharing Web Content is Good) for generating a reputation as an expert. A recent exchange with Warren Whitlock on Twitter...
