Following on from our last installment (predictably named 2012 – Our Copywriting Year in Review – Part 1), we continue our run down of the past twelve months, describing some of our projects and introducing some of our new customers....
Created to celebrate the birth of Louis Braille and to raise awareness of sight-related conditions, January 4th is officially designated as World Braille Day. Blind himself from the age of four, Louis Braille is credited with designing a touch-based alphabet, opening...
January 2012 began relatively slowly here at Tech Write as we continued to provide ghostwriting services as part of our long-standing relationship with the team at Write My Site. Over the course of the next 31 days Tech Write created...
This year International Education Week is being held between the 12th and 19th November. But what does a celebration of international education and web copywriting services have in common? The answer involves considering what your own website is trying to achieve....
You will notice that we talk about web content and content marketing quite a bit on our blog. This is not just because web copywriting is what we do for a living, but because it is also vitally important for...
On Tuesday I related the case of a copywriting client who wanted to know about recycling an article I had written. This question then led me to create a list of ten uses for a single item of copy, five...
Recently I was asked by a customer whether it was OK to post an article which I had written for them in multiple locations. Obviously duplicating content across the web tends to cause trouble with search engines and so I...
The long summer break is nearly upon us (here in the UK anyway!) and thoughts are quickly turning to holidays and time off work. But what about your company blog? The always-on nature of the internet means that a break...
Although it seems to go against common sense, the new “social” web has created a paradox which many businesses are struggling to come to terms. Because in order to get something from your customer, you need to give them something...
A recent survey by Opinium Research looked at how British small businesses were using the internet to generate new sales leads and increase turnover. Encouragingly more than a third of those polled stated that they were already using social media...
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